HP Technology Roadshow 2005 & 2006

Profile: HP Product Launch for Commercial Printing

Locations: France, Spain, U.K., Belgium, The Netherlands, Sweden, Poland, Austria, Italy, Russia, Greece, Serbia, Croatia, Slovenja, Turkey, Saudi-Arabia, South Africa and East Africa

Timeframe: 4 month, Event length 1-2 days; Project preparation 3 months

Participants: approx. 200 per country per day

Equipment: Large format printers, network, WLAN, Web-Access, back office infrastructure and in addition a special product fair with the latest consumer products

Extras: Dry run with all products and presenters to be staged at comXpert (approx. 50 participants). The recorded dry-run cds had been sent to the participating countries and had been translated into their native language.

Tasks:

Provide all required devices and infrastructure
Logistics organization (air freight) for the transportation of equipment within the project timeframe
Install and maintain all infrastructure
As required, assist in product presentation on the basis in depth knowledge of new products
Dismantle and pack all equipment
Event management in association with the customer´s representative and the location owner
Challenges:

Secure a smooth event flow, especially for the countries abroad
Required to master products still in development as a basis for the installation
In part, inadequate on-site infrastructure
Complex customs procedures
Extreme time pressure with no margin for error
Theft prevention