HP Technology Roadshow 2004

Profile: HP Product Launch for Commercial Printing

Locations: Paris, Copenhagen, Moscow, Budapest, Dubai, Johannesburg, Birmingham, Amsterdam, Milan

Timeframe: 3 months; Event length 1 - 2 days; Project preparation 3 months

Participants: 200 per country per day

Equipment: Large format printers, network, WLAN, Web-Access, back office infrastructure

Extras: Dry run with all products and presenters to be staged at comXpert (approx. 50 participants). Live switch/web broadcast for presenters that could not participate.

Tasks:

• Provide all required devices and infrastructure
• Logistics organization (air freight) for the transportation of equipment within the project timeframe
• Install and maintain all infrastructure
• As required, assist in product presentation on the basis of in-depth knowledge of new products
• Dismantle and pack all equipment
• Event management in association with the customer's representative and the location owner

Challenges:

• Pre-event visits to Dubai and Johannesburg
• Required to master products still in development as a basis for the installation
• In part, inadequate on-site infrastructure
• Complex customs procedures
• Extreme time pressure with no margin for error
• Theft prevention