HP Retail Roadshow 2007

from 1st of May till 31st of July, 2007

We are very proud to report that we are also maintaining a 6 year old partnership with our costumer in this event series.

During the first years we were a big event crew which had been reduced to only 2 responsible head agencies last year.

As technical agency we were able to support this event series from the very first beginning. As there had been a change of event/transport agency this year we needed to take also the part as consultant for the new agency. Which was a big challenge and not easy.

We would like to say thank you to our costumer for the loyalty and fairness over the years!

Profile: Consumer products launched by HP combined with training for large national distributors.

Location: 8 countries and up to 14 cities

Timeframe: 3 months; Event length 1 day to 1 week depending on location; Project preparation 2 months

Participants: Per country, 50 - 100 per day

Equipment: Cameras, printers, consumer PCs, flat screen monitors, network, WLAN, Web-Access, back office infrastructure

Tasks:

• Provide all required devices and infrastructure
• Transport all equipment within required timeframe
• Install and maintain all infrastructure
• As required, assist in product presentation on the basis of in-depth knowledge of new products
• Unpack and reload the show trailers
• Dismantle and pack all equipment
• Event management in association with the customer's representative and the location owner

Challenges:

• Pre-visits to the various plannend locations not possible
• Required to master products still in development as a basic for the installation
• Extreme time pressure with no margin for error
• Regional/national requirements
• Ensure sufficient equipment and parts, as well as accessories
• Theft prevention