HP Labs Press Events 2001 - 2007

Profile: Information for international IT-Press and Analysts concerning new HP products and technology

Locations: Limassol / Cyprus, Faro / Portugal, Deauville / France, Kos / Greece, Costa Adeje / Tenerife, Paris Disneyland / France, Lisbon / Portugal

Timeframe: 2 - 3 days per event; Installation 1 - 2 weeks; Dismantling 1 week; Project length 4 months

Participants: Approx. 500 newsman and 20 analysts per event

Equipment: New products, network Web-Access, back-office infrastructure

Extras: Installation of Wireless Internet cafés and international telephone conference. Organizing music for entertainment program (Deauville)

Tasks:

• Creative input for the preparation of the presentations
• Logistics organization for the transportation of equipment within the project timeframe
• Install and maintain all infrastructure
• As required, assist in product presentation on the basis of in-depth knowledge of new products
• Dismantle and pack all equipment
• Event management in association with the customer's representative and the location owner

Challenges:

• Demanding technical public
• Required to master products still in development as a basis for the installation
• Integrate live telephone conference
• Supporting international performers
• Theft prevention