HP Inc. Spring Launch 2016
This year in March, Lisbon was home to the Worldwide launch of HP Inc.’s new revolutionary PageWide printing technology line up which was showcased at the Meo arena on a one-day event that was hailed as one of the largest and most successful product launches in over 10 years.
More than 1000 partners, customers and internal HP Inc. employees attended.
comXpert was responsible for the entire technological infrastructure in both planning and executing.
We provided the full network infrastructure, product planning and organization, solution, installation and technical onsite setup, dismantling and support.
The core event team consisted of HP Inc. Worldwide and EMEA marketing and category management, an Amercian based marketing agency, an EMEA based marketing agency and comXpert.
With demanding deadlines and diverse challenges, comXpert played a vital role within the core team to ensure the events success.
Additionally comXperts’ Printshop team won the contract concerning being overall print supplier for the EMEA part of the event that consisted of: Creating 3D renderings for marketing and CI approval, printing the signage upfront on HP Latex technology and mounting the graphics onsite.
This event was also the kick off event for the SIB Iberia Tour 2016 which was going through Spain.
In general, the event became a very big success for HP Inc. As well as for comXperts event and printshop team.